Key Responsibilities

Digital Strategy & Ownership

• Execute the digital lead generation strategy aligned with firm-wide growth objectives.
• Take ownership of the website as a revenue-generating asset.
• Identify and prioritise opportunities to increase traffic, conversions, and lead quality.
• Ensure a strong return on investment via digital channels 

Website Leadership & Optimisation

• Lead ongoing website development and optimisation initiatives.
• Improve user journeys and conversion pathways across all service lines.
• Oversee UX improvements, landing page creation, and performance enhancements.
• Work with developers and designers to deliver technical and functional improvements.
• Ensure compliance, performance, and security standards are maintained.

SEO & Organic Growth

• A clear focus on implementing a robust SEO strategy.
• Lead technical, on-page, and content optimisation initiatives.
• Identify growth opportunities through keyword and competitor analysis.
• Track rankings, traffic growth, and organic lead performance.

Paid Search & Performance Marketing

• Manage and optimise PPC campaigns (Google Ads and related platforms).
• Drive cost-efficient, high-quality lead acquisition.
• Continuously test, refine, and improve campaign performance.
• Oversee agency partners where applicable.

Conversion Rate Optimisation (CRO)

• Analyse user behaviour and implement improvements to increase conversion rates.
• Conduct A/B testing across landing pages and calls-to-action.
• Optimise enquiry forms and lead capture mechanisms.

Data, Analytics & Reporting

• Own digital performance tracking (GA4, Search Console, CRM integration).
• Provide regular, insight-led reporting on KPIs to senior leadership.
• Use data to inform strategic decisions and future investment.

Skills & Experience

• 5+ years’ experience in digital marketing with a strong focus on lead generation.
• Proven track record of increasing website enquiries and conversion rates.
• Strong experience in SEO, PPC, CRO, and digital analytics.
• Experience managing external agencies or digital suppliers.
• Commercial awareness with the ability to link marketing activity to revenue outcomes.
• Experience within a professional services environment (desirable).
• Strong project management and stakeholder management skills.

Personal Attributes

• Strategic thinker with a performance mindset.
• Commercially astute and results-driven.
• Confident working with senior stakeholders.
• Analytical, data-led decision maker.
• Proactive, accountable, and solutions-focused.

Success Measures

• Growth in qualified inbound enquiries.
• Improved website conversion rates.
• Increase in organic visibility and traffic.
• Reduced cost per lead from paid campaigns.
• Clear, measurable ROI from digital activity.

Company Core Values:

• Aspire: To challenge convention, an entrepreneur with energy for change. To be the best that we can be 
• Integrate: Bring together people and systems into a cohesive force
• Innovate: To creatively evolve our working practices, use our revenue and resources in a virtuous cycle of improving our people, systems and growth 
• Commit: To delivering excellent client experience and working with integrity, investing in long term relationships, creating a strong market position and delivering sustained commercial advantage